goodwill (n)~ The difference between the perceived value and the book …
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goodwill (n)~ The difference between the perceived value and the book value of an asset. goodwill (n)~ An intangible asset that arises as a result of the acquisition of one company by another for a premium value including brand name solid customer base good customer relations good employee relations and any patents or proprietary technology. Google ~ Started out as search engine and rapidly became so much better at it than everyone else that ‘to google’ was (and is) widely used to mean ‘to look up via the internet’. Now a huge rich and influential corporation with fingers in many pies owners of theAndroid- operating system for- smartphones- and- tablets. Its headquarters are in California and it has offices and data centers all over the world.
